Sylvia Liu—master lash artist, international lash judge, founder of Lash Heaven, and mother of three.

Sylvia Liu decided to make lashing her profession after she took a one-day course and couldn’t stop dreaming (literally) of lashes. She kissed her career in banking goodbye and traded in daily London commutes for world-class lash trainings. Sylvia’s commitment to learning and training with the best paid off. She became a name in the UK lash industry after winning her first ever lash competition in 2014.

In 2015, Sylvia founded Lash Heaven with the aim of bringing lash artists the products they craved and needed—high-quality lashes, fast-drying, adaptable adhesives, and innovative beauty tools. Being immersed in the lash industry as an artist herself gave Sylvia the advantage of knowing just what lash artists wanted. She travelled the world, sourcing only products that she personally used and loved—often spending months getting formulas just perfect. Through word of mouth, Lash Heaven’s reputation for world-class lash supplies grew rapidly. Today, it is a premier destination for discerning lash artists.

Though Sylvia remains very busy overseeing the day to day operations of Lash Heaven, she still makes time to provide lash treatments to a select group of clients at Lash Heaven HQ in Ruislip, London.


  • Background is in Business Consulting and Advisory

  • BA in Business Management and IT

  • Masters Degree in International Business. 

  • Opened Little Beauty Boutique Salon in 2014

  • Awarded “International Lash Artist of the Year 2014” by SugarlashPRO.

  • Launched Lash Heaven store in 2015

  • Trained by many highly respected master lash artists in the industry

  • Speaker in conferences in Lash Convention UK (2015) and Global Eyelash Extensions Conference Korea (2017) and in Japan (2019)

  • International Judge in Lash Competitions: Lash Battle UK (2015/2016/2017), Slovenia (2015), Germany(2015), Estonia (2017), Norway (2017), Lash Wars Pre-Q US (2017), Strictly Come Lashing UK (2017), Vietnam (2017), Norway (2018), Germany (2018), Vietnam (2018), Denmark (2019), Golden Tweezer Championship Taiwan (2019)

  • Nominated for NALA Industry Award for "Professional Integrity Award", Gala held in Toronto 2018.

  • Sponsored more than 20+ events, lash competitions, conferences